Time for a Change!

The status quo is a state or a situation that has already become
accustomed, but which is not necessarily considered as ideal.

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Our mission is to change
the present state

Now you’re wondering what is meant by that and what
situation do we want to change at all? The watch industry, as it is today, is spending huge amounts of its revenues on elaborate marketing campaigns and complicated distribution structures. These costs must be taken into account in their sales price, and the resulting costs will be shifted to the final consumer, who finances all the expensive marketing campaigns and stores on the world's finest boulevards.

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